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Kitsch Fashion Boutiques to Offer Indian Brands


Concept boutique Kitsch housing international luxury fashion and lifestyle brands will now also offer Indian brands. A part of , Kitsch stores in Delhi and Mumbai will sell premium jewellery brand ‘Eina Ahluwalia’ which is recognised for sophisticated handmade fretwork.

Commenting on the association with Eina, , , Founder and CEO, TSG International Marketing, said: “Internationally, Indian designs have been evolving at an unprecedented pace and we wanted to bring the emerging local yet global, home-grown brands to our customers as well. For Kitsch, this has definitely been an organic move.”

Expressing her enthusiasm, Eina Ahluwalia stated:  “Our brand caters to those who are well travelled and shop abroad. This is the first time we are available in Delhi and we are very excited to tap this market too.”

Apart from this, Kitsch has also teamed up with Tahir Sultan to support a Non-Profit organisation (NGO) namely ‘I Love Jaisalmer’, a brainchild of Shekhawat and Tahir Khan. The organisation provides sustainable employment opportunity to women engaged in making home accessories including products like intricate cushions. The entire proceeds of the sales of the uniquely handcrafted cushions will be utilised for supporting women and children in the city.

“Both Eina and Tahir fit perfectly with the ideology of Kitsch and we’re sure our customers will be delighted at this latest addition,” added Charu.

TSG International, a luxury retail company, presently operates three Kitsch stores in Delhi, Mumbai, and Pune. It sells global brands including , Diane Von Furstenberg, Halston Heritage, , YSL, McQ, , in India. The outlets follow an uber chic design concept offering ready-to-wear collection and accessories that include bags, shoes, belts, and jewellery. Futhermore, Kitsch plans to expand pan-India through franchising.