Chogori India Retail Ltd (CIRL) and Columbia Sportswear Company have partnered to announce the launch of premiere active outer wear brand, Columbia Sportswear in India this month with their flagship store in New Delhi. The brand will be opening exclusive stores and will be available at MBOs, large formats and e-retailers through CIRL. Targeting cities like Mumbai, Bangalore and Leh during the 1st quarter of 2014, the brand will be breaking into a largely untapped and unorganised active outdoor wear market which is growing at a phenomenal rate. Columbia Sportswear was founded in 1938 and has recorded net sales of over $1.7 billion in 2012. Headquarted in Portland, Oregon, Columbia Sportswear product line will be priced from Rs 1,099 to Rs 12,999.