DLF Place, Saket attracted a footfall of over six crore in the last five years owing to the designer stores, high street shops, restaurants, and entertainment venues that the mall houses.
Commenting on the achievement, Benu Sehgal (VP, Mall Management, DLF Utilities), said: “In the last five years, DLF Place, Saket has witnessed a flourishing growth, both in aspects of fostering customer loyalty and spiraling sales. The perceived value of the mall has escalated tremendously with a whopping 3.78 crore of cinema-goers since its inception."
The shopping mall launched a ‘Place with Benefits’ loyalty card for its customers on the occasion of its fifth anniversary. The purpose of the card would be accumulation of reward points against shopping vouchers, besides receiving timely updates on all the ongoing mall activities and special privileges.
So far, DLF Place Saket has hosted over 90 events in its premises. The mall has been conducting events in association with various NGO’s. Spread the warmth with Goonj, is a campaign which gives an opportunity to the people to return to society whatever good that they have received by contributing their old woolen garments for the people in need.
Marketing campaigns like YOU SHOP WE PAY, have also been instrumental in attaining customer gratification that further encourages shopping. Promotional campaigns targeting the youth such as the Denim Festival also met with success. The meet and greet cartoon character such as Doraemon, led to the highest footfall of 84,000 on day one.
International brands such as Marks & Spencer, Gas, Clarks, Boggi, Vero Moda, Elle, Forever 21, Crabtree & Evelyn, and Jack & Jonesvailable in the mall apart from national brands like Anita Dongre, Satya Paul, and Kama Ayurveda. For kids, the mall has Hamley’s. It has a three level parking, special reserved parking for women drivers, people with special needs and the elderly.
Eat Food Lounge, the mall’s food court, houses names like TGIF, Hard Rock Cafe, Big Chill Cafe, Yo China Cafe, Beer Cafe, Mocha, Polo Tropical, Rajdhani, Turquoise Cottage, Barbeque Nation, and WokNCurry & Kaustubh, Costa Coffee, Mocha, Muffin Break, Rita’s, and 4700 BC.
Recent entrants in the mall include Forever 21, Hamleys, Forest Essentials, Kriti Creations, and MNU in retail; Barbeque Nation, Turquoise Cottage, and Rajdhani under food and beverage.