QwikCilver Solutions launched new initiatives like Myntra InstaGifts and Club Enable to drive the Prepaid & Gift Card category in the festive season.
Said T P Pratap, Chief Marketing Officer, QwikCilver: “ The festive season saw significant 200 percent growth in adoption of Gift Cards – mainly driven by flagship programs like Shoppers Stop Gift Cards. The Myntra InstaGifts Program that has been launched for the festive season has also seen early adoption by consumers for their gifting needs. Additionally, QwikCilver also extended its robust technology platform to the Social Cause segment with Enable India, a respected Non Profit Charitable Trust in India."
The Shoppers Stop Gift Cards are enabled for acceptance at all their stores and online on Shoppersstop.com. enabling Shoppers Stop to tap into both the offline and online consumer base.
EnAble India, a Non Profit Charitable Trust working for economic independence with dignity for persons with disability, has partnered with QwikCilver to launch a novel Club Enable Membership Card programme.
The programme is aimed at reaching out to the like minded people across India who want to associate with the cause of disability and provides a platform to such people to become EnAble India Patrons.
Dipesh Sutariya,Co- Founder, EnAble India, said: "Our team has been working since 1999 to showcase and address the requirements of the disabled in India by training and placement, thereby, putting up a business case before the employers for employment of this vast workforce. Club EnAble Patron Program would help reach out to a wider network of individuals who seek to associate with this cause. We are pleased to have QwikCilver as a technology partner for this programme.”
During Diwali, GiftBig.com also partnered with PVR Cinemas offering free cinema experience across PVR multiplexes in India.
The Myntra Instant Gift Cards have been launched in the festive season on Myntra.com and GiftBig.com for the wide base of Myntra and GiftBig fans. The cards are redeemable for all products listed on Myntra.com.
QwikCilver projects the Gift Card category to cross Rs 500 crore annually backed by its technology platform deployed across 300 cities in over 10,000 points of sale.