Youth fashion brand Ayesha Accessories and speciality retail store Mom & Me, offering mother and child care products, have opened stores at Neptune Magnet mall, Bhandup.
The Ayesha Accessories outlet stocks accessories like necklaces, chains, earrings bangles, bracelets, rings, hair bands, hair pins, clips, elastics, sunglasses, scarves, hats and bags. The fashion jewelry retailer recently forayed into the male segment with "Unknown."
A flagship of Mahindra Retail, Mom & Me caters to the needs of mothers-to-be, young mothers, infants and children up to the age of nine. The store stocks western maternity wear, women’s ethnicwear, mother wellness, baby wellness, toys, apparel and footwear for kids,travel products, home safety products and furnishing products. Mom & Me has also developed private labels in women’s ethnicwear, infant apparel, and traditional Indian toys.
Commenting on the new mall entrants, Surjit Singh Rajpurohit, CEO, Neptune Magnet mall, said: “We aim at catering to all segments of customers and Ayesha Accessories helps us to connect with our young customers. The youth-oriented brand correctly holds the pulse of today’s generation and is a perfect addition to our brand-mix."
He further added: "With an increase in the number of working mothers in urban and semi urban set ups, the concept of pregnancy and baby care has gone beyond traditional means with young families looking to use the best products and services possible. ‘Mom & Me’ has formulated this opportunity into a successful organized venture and we are delighted to have them as a part of our mall."
Mom & Me stores have facilities such as play area for kids, private feeding rooms, nappy change facilities, extra-wide aisles, seating area for customers to relax and reading rooms stocked with pregnancy and parenting related books.
Neptune Magnet mall, a retail venture of the Neptune Group, claims to be Mumbai’s largest shopper-tainment destination spread over 10,56,000 sq.ft. of gross leasable area. Situated in the central suburbs of Mumbai on LBS Marg, Bhandup, the mall also caters to the central suburban regions. It has four themed atriums, a 6-screen multiplex, two-level food court with an FEC of over 70,000 sq.ft., and two parking levels.