Home Retail Men’s Footwear Brand Alberto Torresi to Focus on SIS Format for Expansion

    Men’s Footwear Brand Alberto Torresi to Focus on SIS Format for Expansion


    Men’s footwear brand Alberto Torresi, part of the export and leather footwear manufacturer Virola International, plans to expand its presence in the country primarily through a shop-in-shop (SIS) format in large format departmental stores, MBOs, and boutiques. In order to strengthen the product portfolio, Alberto Torresi also plans to introduce more categories, including men’s accessories.

    The brand is currently operating in India through a distribution channel (around 500 MBOs), large format stores, specialty footwear stores, and e-commerce portals.
    Ishaan Sachdeva, Director, Alberto Torresi, said that the brand produces 10,000 pairs of finished footwear per day across all its manufacturing units though the optimal average daily production stands between 6,000 and 7,000 on a daily basis. The brand has seven manufacturing units for exports and domestic operations based out of Agra (UP).  Sachdeva confirmed that the brand’s loafers, Comfort range with Impact technology, casuals and ankle boots are most popular among the customers.

    Sharing his thoughts on combining latest technology with innovative designs for footwear, Sachdeva said: "We strongly believe in this proposition as customer ought to get benefit of our humongous and widely acknowledged R&D effort. Infact, every few months, we come up with one or two such concepts in India and abroad. One such workable, real time concept entitled “Impact System “for lending true comfort is a huge hit amongst our clientele and the other one entitled "Stress Less,“ which is a patented technology owned by Virola is poised to rock with discerning clientele in India."

    Commenting on the trends in men’s footwear, he stated that multiple pairs of footwear for varied and matching occasions / activities is now prevalent in urban India. New sub categories, such as lifestyle, fitness and performance, etc. are now getting prominence. Demand for casuals and Friday dressing concepts has too risen dramatically in last one decade or so.

    Giving details about Alberto Torresi’s designing process, Sachdeva mentioned: "R&D is the corner stone of Virola Group’s (our brand’s parent company). Our R&D team boasts of leading designers, numbering around 10 from Europe and elsewhere, each of them specialising in developing and designing concepts for earmarked categories and sub categories across all genders. These foreign designers work in tandem with both young and experienced qualified designers from India, hence it’s a great heterogeneous mix of talent drawn from diversified  backgrounds."

    Talking about the marketing strategy of the brand, Sachdeva said: Top notch, striking brand visibility at the point-of-sale weighs heavily in our brand building program, besides the strategic awareness and interactive activities created through social media and digital marketing. Selectively, we go in for print and outdoor activation exercises to boost awareness in key markets. An equivalent of nearly eight percent of the revenue of domestic sales is allocated for such marketing and promotional activities."
    Alberto Torresi is also available in parts of Europe and few GCC Countries, including UAE.