Home Retail Hidesign Opens Two Stores in Mumbai

    Hidesign Opens Two Stores in Mumbai


    Leather bags and accessories brand Hidesign has opened two new exclusive stores in Mumbai at Vivacity mall, Thane and Neptune Magnet mall, Bhandup. With the new stores, Hidesign now has 11 stores in Mumbai. Spread over an area of 950 sq.ft., the outlet at Vivacity claims to be the brand’s largest exclusive store in the country.
    Speaking on the occasion, Dilip Kapur, President and Founder, Hidesign, said: “Mumbai has always been closer to our heart and keeping loyalty factor in mind, we decided to open two more stores in here and hope it continues.” Commenting on what makes the brand expand its reach in the suburbs of Mumbai, Kapur stated: “We are looking at opportunities to offer high quality retail experience in the suburbs to avoid the long-traffic jam commutes in the city. Mumbai contributes 21percent in our sales and is second highest in adding value to the business of Hidesign. On an average, our annual sales have grown at a rate of 15-20 percent for the region. We have seen the highest growth in the areas such as Vashi and Goregaon in recent years. Every year we receive the highest amount of corporate orders from Mumbai. Sales of bright coloured bags are highest in comparison to other regions. Mumbai continues to be a leader in the corporate wear and formal bags such as men briefcases and women totes are the highest selling category."
    The stores showcases a collection of bags ranging from handbags for women, travel bags, laptop bags, messengers, cross bodies, and briefcases for men. An extensive range of small leather goods are also available at the new Hidesign stores including wallets and belts. Along with a strong growth in the Mumbai region, Hidesign’s online sales have also seen a strong growth of 213 percent in the last quarter. 
    Taking only 30 days of construction, the stores are custom designed by Gudjon Bjornason, the Icelandic artist and architect, who has previously conceptualized Hidesign’s boutiques across India.
    Founded in 1978 by Dilip Kapur, Hidesign is a lifestyle group, with a global presence and claims to be one of the first Indian brands to be retailed at premium international outlets – John Lewis, Selfridges and House of Fraser in the UK, Myers and David Jones in Australia, Stuttafords in South Africa, Parksons in Vietnam and Robinsons in South East Asia. It has grown to 84 exclusive stores and a distribution network in 23 countries. In India, the collection is available at all exclusive Hidesign outlets and leading retail stores like Shoppers Stop, Lifestyle, The Bombay Store, Westside, and Landmark.