Home Fashion Allen Solly Introduces Colour Lab Concept

Allen Solly Introduces Colour Lab Concept


The new Colour Lab concept introduced by premium apparel brand, Allen Solly, enables its customers to co-create on an interactive tablet available at the brand’s outlets. Customers can just walk into any exclusive Allen Solly outlet and pick a colour using a tablet and conceptualize as well as design their own unique colour which will be matched by the brand within 15 days. Targeting the 25-30 year old segment, the concept has already been rolled out to over 100 stores across the country along with a lot of social media buzz. Allen Solly has been growing at a CAGR of 37 percent for the last 4 years and plans to maintain a CAGR of 30 percent for the next two years. Currrently the brand has a total store count of 158 and is aiming at 200 stores by the end of the fiscal year.