The 18th edition of Cosmoprof Asia has kick-started at the Hong Kong Convention and Exhibition Center today. The three-day exhibition (November 13-15, 2013) hosts 2,168 exhibitors from 43 countries and regions, representing a 10 percent growth compared to last year. According to the organisers, the exhibition area has increased to over 76,000 square metres this year. More than 55,000 visitors in all areas of cosmetics and personal care, spa and wellness, packaging and contract manufacturing, together with professional hair are expected to participate in the event. For the first time, a new sector dedicated to “Nail & Accessories” will bring together 128 brands and companies to display the latest in nail art, decorative techniques, nail products and tools.
Twenty-two national and group pavilions, which include the largest-ever Korean pavilion – a collection of 190 companies in skincare, make-up, nail, personal care, formulation and packaging solutions are participating in the exhibition. Leading cosmetics manufacturing countries such as France and Italy have also expanded their group size registering the highest number of exhibiting companies. At the same time, the large Asian participants – China, Korea and Taiwan – are prominently represented.
“International Nail Days,” a three-day programme designed to connect nail professionals to foster exchange and networking will also be a highlight of the event. On November 14, local and international beauty bloggers will come together, virtually or in person, at the media event “Let’s Connect with International Beauty Bloggers” to demonstrate nail art creations, review the latest mix-and-match fashion style, “live” blog their hot picks and share personal tips with the audience. On the same day, the top 10 most-liked winners of the “Like my Nails” facebook contest will be invited onstage to display their creations and receive their award. The International Nail Days will also hold the “Hong Kong Professional Nailist Union Competition 2013” organised by the Hong Kong Professional Nailist Union.
Over 150 one-to-one networking meetings are scheduled to take place during the fair between international buyers and suppliers through the International Buyer Programme. This year’s International Buyer Programme facilitates contact between exhibitors and selected distributors and importers from Australia, China, India, Japan and New Zealand. The new focus country is the United Arab Emirates (UAE).
There will be two hair shows organised by Intercoiffure (ICD) China and SHISEIDO PROFESSIONAL. More than 2,000 hairdressers and salon owners from across the world will meet at Cosmoprof Asia for the hair performance.
On the first day of the exhibition, Intercoiffure China (ICD) will host the theme show “Intercoiffure, Vision of the Elite”. Klaus Peter Ochs, President of Intercoiffure Mondial; Joakim Roos, Art Director of ICD; Yasunori Shichijoh from Japan; and artists from Hong Kong and China will showcase their artistic vision, creativity and sense of vogue in a three-hour non-stop performance. On November 14, SHISEIDO PROFESSIONAL will stage “Beauty Odyssey Hair Show” to represent the start of a new journey for inspirations that lead to next level of beauty. SHISEIDO PROFESSIONAL iconic hair and make-up artist Tadashi Harada and his team, together with the creative teams from Beijing Hair Culture and Hair Corner of Hong Kong, will unveil the next trends in creative hairstylings.
Held alongside the exhibition will be educational sessions that provide insight into important topics with an exciting line-up of industry veterans and speakers. Added to this year’s agenda are the “Self-Service, High-Tech Beauty – East meets West in the Beauty Devices Market” seminar presented by the US industry analyst Kline & Company, as well as the regulatory session “Overview of the latest Cosmetic Import Regulations – China & Europe” organised in cooperation with Hong Kong Cosmetic Technical Resources Centre.
The sixth “Cosmoprof Asia Spa Conference” will look into the operational and marketing aspects of a spa business, including a keynote presentation by Susie Ellis, President of Spafinder Wellness, Inc. and CEO/Chairman of Global Spa and Wellness Summit (USA), on “Top Ten Global Spa & Wellness Trends”. The “International Cosmetic Conference 2013: Seize the Opportunities of Cosmetic Channel Sales in China” analyses the characteristics of and the changes in both distribution channels and consumer needs, giving businesses wanting to expand into China a better understanding of the market. “Japan market: Consumer Needs and Sales Channel” will offer insight into the Japanese cosmetics market, providing an overview of consumer trends in Japan through an analysis of social media dedicated to cosmetics. Beautystreams, the leading trend source for the beauty and packaging industries, will also share insights on “Finding Equilibrium: Autumn/Winter 2014/15 Forecast Trends”
“This is the biggest Cosmoprof Asia ever. The strong turnout is indicative of the importance of the show for the region, and of the Asian cosmetics market to brands and suppliers from all over the world.” said Michael Duck, Director, Cosmoprof Asia.
Duccio Campagnoli, President of BolognaFiere Group, stated: “Cosmoprof Asia continues to expand, innovate and remains the unique Asian Pacific event for the professional beauty industry. We are proud to provide a unified platform that continues to meet the needs of the global beauty industry."