Sahara Q Shop, the FMCG and retail arm of Sahara India Pariwar, has launched Quality Mobile Shop (QMS) to augment its pan India customer reach of existing 1,057 exclusive stores in 425 cities in 13 states. Through QMS, the company intends to expand its footprint in tier 2 and 3 cities and remote rural areas, to reach customers with its unadulterated quality consumer products.
The launch of Quality Mobile Shop (QMS) was marked by flagging off of 109 QMS Vans by ‘Saharasri’ Subrata Roy Sahara, Managing Worker and Chairman, Sahara India Pariwar. Sahara Q Shop will expand the network of Quality Mobile Shop across India in a phased manner. In the first phase, it rolled out 181 QMS vans to cater to consumers in 5 states (Delhi, UP, Haryana, Rajasthan and Bihar). By end of the current financial year, the company will have a network of 500 QMS vans.
The specially designed vans will provide the entire range of Sahara Q Shop’s unadulterated quality consumer merchandise in categories of staples, processed food, homecare products, personal care products, water and beverages, general merchandise, home appliances and kitchenware to consumers. The vans will primarily operate in areas where Sahara Q Shop Exclusive retail stores are not present or their viability is low. Sahara Q Shop has plans to open more than 10,000 Sahara Q Shop Exclusive retail stores and 500 Quality Mobile Shops across India by the end of the current financial year. For timely delivery and continuous availability of unadulterated quality consumer products, a strong supply chain management system has also been put in place. Sales persons have gone through rigorous training to be prepared to cater to the customers in such a new retail format.
Speaking on the occasion, Subrata Roy Sahara, said, “Sahara Q Shop has gained presence in 13 states. We are growing rapidly and by 2015 we will have 30,000 exclusive shops. Quality Mobile Shop is a distribution model adopted to reach out to tier 2 and 3 cities faster and complement our present operations.”
Romie Dutt, Executive Director of Sahara Q Shop, said, “Sahara Q Shop’s long term vision is to be one of the large FMCG companies in the country. QMS is an initiative that gives a fillip to our efforts to reach smaller cities and towns. " According to the company, the QMS model is expected to generate 10-12 percent of Sahara Q Shop’s revenue over a period of time.