Leading chocolate manufacturer Mars has launched Galaxy, the world’s largest tablet chocolate brand, in India. Priced at Rs 15, the chocolate’s appeal lies in its silky texture and affordability.
Speaking at the launch, M V Natarajan, GM, Mars International India, said: “As one of the world’s fastest-growing chocolate markets, India is a very important market for Mars. The moulded chocolate segment is also among the fastest-growing. With Galaxy, we have further strengthened our chocolate portfolio in India as our business objective is to grow our product range in the country."
Bollywood actor Arjun Rampal who has been roped in as Galaxy’s brand ambassador, stated: “I believe in partnering with brands that I use and appreciate. Galaxy is a very popular, reputed international brand and definitely one of my favourites. I admire the timeless appeal, global legacy and the effortless elegance that the brand exudes. Its enriching taste and rich creamy texture, can make anyone fall in love with the chocolate."
Raghav Rekhi, Marketing Director, Mars International India, commented: “It is our endeavour to bring the best-tasting, high-quality chocolates to our consumers. With the latest Galaxy launch, we are bringing our global expertise of chocolate making to consumers in India, and adding a new member to the Mars India portfolio. Galaxy is an aspirational brand, and with this launch we want to bring our consumers closer to the perfectly smooth chocolate experience that it offers. We are confident that the integrated campaign will drive more visibility for the brand.”