Luxury and lifestyle shopping destination Quest has become operational in Kolkata at Syed Amir Ali Avenue. Planned and designed by RTKL, a US based global architecture, planning and design firm, the mall has a super built-up area of 7,30,000 sq.ft. Constructed by L&T, the project has a leasable area of 4,30,000 sq.ft., with each floor plate of 65,000 sq.ft. Quest has been developed, maintained and operated by CESC Properties.
Retail area of the mall spreads across seven floors (lower ground floor, ground floor and five more levels). It has a multi-level parking covering 3,28,000 sq.ft. for over 800 vehicles and 2 entry and exit points. The Automated Parking System has been built with an investment of around Rs 1.50 crore.
Speaking on the occasion, Sanjiv Goenka, Chairman, RPSG Group, said: “The fact that Calcuttans spend, they have good taste and are discerning made us open Quest in the city. You have a lot of people coming here to shop. Another thing, Calcutta is a very big wedding market. People come here for Anamika (Khanna), Sabyasachi (Mukherjee), Shantanu (Goenka) and Raj Mahtani and I believe they’d be very happy to go to a mall like this and shop. Again, Calcutta is a big market for Rakhi, Puja, Diwali.There’s a big market here that is based on gifting. Honestly, it was really a challenge because how you design the mall depends on how you want to position the mall. If it’s luxury, it’s one kind of designing. If it’s mid-segment it’s another kind of designing. If it’s mass it’s a third kind of designing. So this decision was to be taken before we gave the brief to the architect. Four years ago we had taken this call and it was decided we will build this and it will be a luxury mall. It was a difficult call, but something within me passionately actually said let’s try. If it improves Calcutta’s image a bit, it’s worth it.
He further added: I think the biggest strength of the mall is the mix of stores. The location, luxury/premium and entire ambience and atmospherics, service standards and the convenience for the shopper will emerge as key differentiators.”
Quest claims to be the only retail establishment with seven customized shopping levels including international luxury and fashion, Indian premium fashion, entertainment, international cafes, food court, and fine dining restaurants.
Anchor tenants in the mall include Spencer’s Hyper, INOX 6-screen multiplex (over 1,200 seats), Lifestyle, and Starmark. Brands like Gucci, Burberry, Emporio Armani, Michael Kors, Canali, Paul Smith, Furla, Villeroy and Boch, Rolex,Omega,Swarovski, and Apple will also be available in the mall.
Currently, Spencer’s, Cafeccino, CK, FCUK, Little Shop, Fooba Wooba, Heirlooms by Jashn and a part of Food Court is operational.By November 15, 2013, Lifestyle, Sisley, Levis, Tommy Kids, Tommy Hilfiger, United Colors of Benetton, Apple, U. S. Polo Kids, Himalaya Opticals, Kaji, Ayesha, Hidesign, INC-5, Earthwear, Little Johnie, Body Shop, Samsonite, Lavie, ITC Wills, Radha, and William Penn will also be operational.Khazir, V. K. Fun Rides, Kool Kidz, Parcos, MAC, Clinique, L’Occitane, Accessorize, Indian by Manish Arora, Louis Philippe, Van Heusen, Allen Solly, Chemistry, Vero Moda, CBTL, Manyavar, Sennheiser, Gizmos, Puma, It’s Personal, A. N. John, W, Leather Talks, Success, BWitch, Tie Rack London, Satya Paul Accessories, Satya Paul, Sunglass Hut, and Claires will also open stores by November 30, 2013.Excluding kiosks, a total of around 130 outlets will be housed in the mall. It has 11 lifts and 26 escalators. The food court of the mall spreads across 50,000 sq.ft. Its Food and Beverage zone spread across two floors. The Food Court is located on the fourth floor with Alfresco seating while fine dining options are available on the fifth floor with five restaurants.
Fine Dining tenants in the mall will include Yauatcha, Bombay Brasserie, Irish House, Smoke House Deli, Serafina, and Chili’s.
Along with a total of 125 CCTV cameras installed in the mall, Baggage scanner and DFMD’s are also being installed for physical frisking. According to the mall officials, out of the total lighting, 50 percent of the lighting has been done using LED’s which will save around 50,000 electricity units per month.