Natural cosmetics manufacturer Lotus Herbals has recently forayed into domestic retail by opening two exclusive brand outlets at Great India Place mall (Noida) and international departure lounge at Indira Gandhi International Airport, New Delhi. According to the company officials, the brand plans to open more exclusive stores in Delhi and Mumbai in high-end malls, high streets, and airports and has set a target of opening 20 EBOs in the current financial year.
Commenting on the initiative, Nitin Passi, Director, Lotus Herbals, said: "It has been our endeavour to provide the Indian consumer the finest natural care products that are free of harsh chemicals and preservatives. The objective of our retail foray is to provide our consumers the right brand experience and make our entire range of products available under one roof.”
Lotus Herbals offers products for the skin, hair, body and make-up which it claims are 100 percent vegetarian and free of animal products. The company’s products are sold in over 16 countries including USA, Germany, South Africa, Malaysia, Mauritius, Maldives, Bulgaria, and Japan. In India, Lotus Herbals retails in 125 cities and towns through 8 branch offices and 400 distributors. The brand is currently available at more than 50,000 retail outlets. Its professional division, Lotus Herbals Professional currently serves 85 cities through 110 distributors reaching over 5,400 beauty salons and spas.