Home Retail M&M Plans to Launch Fresh Fruit Brand Saboro

    M&M Plans to Launch Fresh Fruit Brand Saboro

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    is planning to launch its fresh fruit brand Saboro – which means ‘taste’ in Spanish – early next month, according to media reports.

    Report said that the company has tied up with food retailers such as Godrej Nature’s Basket, Heritage Foods, and is in talks with .

    The launch will kick off with branded apples sourced from Kinnaur in Himachal Pradesh.

    "Consumers want consistent quality, backed by a trusted brand and are willing to pay a 5-10 percent premium," said , Chief Executive, Agri and Allied Business, M&M.