Aditya Birla Retail’s hypermarket More Megastore has forayed into the fashion apparel and footwear by launching nine in-house apparel and footwear brands for men, women, and kids. The hypermarket will, however, continue to retail groceries and food products.
Speaking on the launch of the brands, Russell Berman, CEO – Hypermarkets, Aditya Birla Retail, said: “We are excited to expand our footprint to apparel and footwear. The category is a fast growing segment and is a daily need for most consumers. Millions of customers shop at More Megastore making it one of the most preferred shopping destinations in India.”
He further added: “We wanted More Megastore to evolve and make it lot more relevant to a larger spectrum of consumers not just across the bigger towns but also to smaller cities like Vadodara, Indore, Mysore, and more. By paying special attention to the need of the new-age customers, we have enhanced our offerings immensely.”
In menswear, three collections, namely, BlueEarth, Be Casuals, and Kruff will be available at the hypermarket including formal, semi-formal and party wear apparel and accessories; casuals comprising shirts, t-shirts, winter knits and chinos; and knits, cargoes, shorts, and denims, respectively.
For womenswear Karinee and Bjoyzz collections comprising ethnic wear with a range of formal, semi -formal, casual and work wear kurtas; and t-shirts, blouses, trousers, denims, and winter wear, respectively.
Chatter Kids and Yo kidswear collections would offer outfits for 02-12 year olds and 12-16 year olds, respectively. Under footwear, two collections, namely, Berwins (for men) and Inchheels (for women) will be available. According to the company officials, the fashion brands will be available at all More Megastore outlets across the country.
More Megastore stocks fruits and vegetables, groceries, FMCG products, general merchandise, apparels, and CDIT.
Currently, 15 hypermarkets operate under the brand more Megastore in Mysore, Vadodara, Indore, Mahadevpura, Old Madras Road, Marathalli, Bull Temple Road and 4th Block Jayangar in Bengaluru; Thane, Saroor Nagar, Kukatpally and Banjara Hills in Hyderabad; Rohini & Kirti Nagar in New Delhi; and Nashik.