PC Jeweller has launched a "Luxury with Literature" lounge concept for the high-end customers in New Delhi at its revamped Karol Bagh store on the Bank Street. According to the company officials, the buying process of the high-end customers, comprises search for jewellery which is unique, customized, and not available to all. The new concept will thus cater to such customers.
Commenting on the concept, Balram Garg, MD, PCJ, said: “The Karol Bagh showroom is the place from where PCJ started its legacy so a lot of sentiments are attached to it. We thought to rework the whole place to bring in the contemporary look as we put in our designs. A customer when enters the showroom should immediately connect to the place and should be motivated to buy and not feel like just another shop. We have tried to bring in all the comfort factors, more innovative designs, and prominent and soothing interiors which can involve the buyer into the shopping process with zeal.”
He further added: “To ensure that these special customers get complete attention and privacy to make their decisions, we came up with this concept of lounges. While designing the lounges we took into account many factors. One such concept was to include the literature of the ensemble explaining the making of the jewellery, what are its constituents, the theme and related which shall engage the customer towards that particular piece and not just an ornament. We also kept in mind the lavishness of the zone to let them feel the persona of the jewellery piece being sought and gradually connect to it.”
PC Jeweller offers jewellery in gold and diamonds. It currently has four jewellery manufacturing facilities in Selaqui (Dehradun), Noida, and SEZ Noida. The company has 36 showrooms present across 28 cities in India.