Tobacco major, Gopal Group (re-christened Gopal Corpco Ltd) with diversified interests in hospitality, homecare, power, etc, has forayed into the FMCG sector with the launch of potato chips and a snacks range under the brand names Tat-O and Crispetts, respectively. As part of the pilot plan, Tat-O chips have been launched in Lucknow and Chandigarh. While Crispetts is available in stores in Delhi, going ahead, the company will roll out the brand pan-India.
In the first year of operations, GCL is targeting a turnover of Rs 20 crore from the FMCG business. Gopal Gupta, Chairman, GCL, said, “We anticipate our FMCG business to break-even in three years,“ and added, “Our products, especially the chips, are targeted to tap kids; they come in packs depicting their favourite cartoon character, Chota Bheem. Crispetts, which is being imported from Italy, is being positioned as a healthy snacking option for all.”
Elaborating on the growth expectation from the FMCG business, Apoorv Gupta, Director, GCL, said, “Though FMCG business will take time to match the scale of tobacco business, in the next three years it will become signifi cant.” The company plans to invest Rs 150 cr in the FMCG business, and will set up a new plant. Currently, the products are being manufactured at GCL’s plant in Himachal Pradesh. “With the new plant, our production capacity will go up to 2,500 kg per hour from the current 800 kg per hour,” he shared.