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Brand : Fashion at affordable prices.
Product assortment: Mix and match, salwar-kameez, dupatta, unstitched suits and girls’ festive collections for the age group of 2 to 12 years
Total no. of EBOs: More than  100
Best performing MBOs from all regions: Central, Lifestyle and Pantaloons.
Targeted towns or cities in the texture: 10 to 15 new cities that include Goa and Thiruvananthapuram, to expand and open 20 to 30 stores in cities such as Bengaluru and Delhi where we already have stores.
Target consumers: Women of all age groups
Brand turnover: More than Rs300 crore for the yearended March 31, 2013.