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DESI BELLE

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  • Brand profile: Indo-Western womenswear
  • Brand mantra: Fashion though aspirational can be affordable
  • Product assortment: Short-length kurtis, medium-length kurtis and bottoms.
  • Total no. of MBOs: 200+
  • Your best performing MBOs from all regions in the following category are: National: Sohum, G-3, Half Ticket, Catwalk, RmKV, Asopalav, Trois, Options, et cetera Regional: Central, Shoppers Stop and LuLu
  • Targeted towns or cities in the next: Delhi, South, Uttar Pradesh, Madhya Pradesh and Bihar
  • Target consumers: Female, aged between 18 and 35 years.
  • Trends for the upcoming season: A/W13 is a spinoff of S/S13. The colours are still bright (jewel tones and bright candies) accented with bursts of neon. This season is also dominated by prints. The print on print look takes a leap by combining different techniques. Geometric prints set against floral patterns; batik print is the backdrop for African motifs; tie and dye is combined with block prints; hound stood checks are set in conjunction to polish embroidery … the combinations are endless.
  • New territory or region(s) added: The UK, USA and the UAE
  • Best-selling products: 100 per cent lensing modal middle-length kurti
  • Best performing category: Women
  • Fastest moving price range: Rs1,300
  • Emerging market or cities for ethnicwear: Gujarat, Madhya Pradesh, Uttar Pradesh and Bihar
  • Is ethnicwear a seasonal business: No
  • Measures needed to expand the category: To start selling through e-commerce