Pinkberry, the world’s leading yogurt retailer, has expanded into India (its 19th global market), with the opening of three stores; one each in Mumbai (700 sqft), Bangalore (1,000 sqft) and Chennai (500 sqft) on the same day. The brand has been brought to India by JSM Corporation Pvt Ltd, which also operates Hard Rock Café, California Pizza Kitchen, and Trader Vic’s in India.
Pinkberry and JSM Corporation worked together to regionalise the menu with locally relevant flavours, recipes and toppings such as fresh fruits and local favourites like poppy chikki, mint and tamarind chutney and chopped dates. Pinkberry also serves lassis and yogurt bowls topped with local favourites like dhokla and khatta-meetha.
Said Jay Singh, Co- Founder of JSM, “Currently, there’s an explosion in the yogurt market. This happens in every industry; when something is hot, a lot of people come in, but then you go through a period of consolidation. For us, it’s the perfect timing, as frozen yogurt as a category has been well accepted, and hopefully, we will take it to the next level. I don’t believe that being a first mover is always an advantage, because the initial period is spent in educating the customer, so it’s a slow start for the brands. We are coming in at a stage when the market is ready for the product.”
He informed that they invested Rs 80 lakh in the Mumbai outlet, and they expect to break even in 4 years. JSM, which owns the brand in India, plans to open 100 Pinkberry outlets in the next 5 years, all of which will be company owned.