Di Bella Coffee has launched its own mobile application for Android, iOS and Blackberry devices. Using this, customers can locate their closest Di Bella Coffee outlet, invite a friend for coffee, get loyalty rewards, learn about specialty coffee growing regions, and order their favourite Di Bella Coffee anywhere and anytime. The app became fully functional on 1 July 2013.
Commented Sachin Sabharwal, MD, Di Bella Coffee, ”We are the first coffee chain in India to introduce a crossplatform mobile application giving our customers the option of ordering their coffee wherever they are.
” Di Bella Coffee, considered the fastest-growing coffee company in Australia, opened its doors in India in 2012 and currently has 10 stores in Mumbai and 2 in Hyderabad. They are also set to enter the Pune market by opening 3 stores by the next quarter. It plans to expand its presence to Chandigarh, Bangalore and Delhi in the next one to two years. DiBella Coffee outlets are present in malls, high-end locations, and in corporate offices.
Di Bella Coffee is also associated with diverse brands like Harley Davidson and Yoforia frozen yogurt chain from the US. Said GM and Partner of Di Bella Coffee India, Rahul Leekha, “Di Bella Coffee has taken an enormous leap in the booming coffee market with its various associations with top brands and a number of marketing and expansion strategies. They have constantly managed to push the company into new and exciting territories by looking into new opportunities endeavoring towards a brighter and larger future.