Home Fashion AVIRATE


  • Brand mantra: Spreading sensuality in India
  • Product assortment: Dress, tops, bottom, skirts, shrugs, lingerie, bags, accessories and shoes
  • Retail presence: 12 outlets
  • Avirate’s Leading EBOs: Flagship Store, Indiranagar; UB City Store; Ambience Mall, Vasant Kunj; High Street Phoenix, Lower Parel; SB Road, Pune
  • Total no. of EBOs: 8
  • Total no. of MBOs: 4
  • Best performing MBOs from all regions in following categories:
  • National: Ludhiana Kapsons | Regional: Ludhiana Kapsons
  • Department stores: Ludhiana Kapsons
  • Targeted towns or cities in the next couple of years: Delhi, Mumbai, Hyderabad, and Goa
  • Target consumers: Women in the age bracket of 18 to 40 years
  • Total no. of flagship store(s): 1
  • Expansion or extension or diversification plan(s): Mumbai, Delhi, Guwahati, Hyderabad, and Goa
  • New territories or regions added: Guwahati, Hyderabad and Goa