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Brand mantra: Fashion that is French, feminine, chic and sexy
Product assortment:  Apparel, shoes and bags
Total no. of EBOs: 17 stores
Total no. of MBOs: 17 MBOs and 23 key accounts
Targeted towns or cities in the next couple of years: Metro cities and north India
Target consumers: Women in their mid-twenties and mid-thirties, falling in the SEC A and SEC B1 categories. We target fashion forward, new age Indian women.
Trends for the upcoming season: Colour blocked look, emphasis on maxi lengths, party dresses in jacquard, stylised flat knits.
Total no. of flagship stores: 3 stores; one in Indiranagar, Bengaluru, the second in Orbit Mall, Mumbai and the third in Ambience Mall, Gurgaon.