Google News
spot_img

Diamond Jewellery brand Anaira’s forays into retail; opens first store in Delhi

Must Read

Diamond jewellery brand Anaira’s has opened its first retail store in Delhi at Saket. Spread over 1,000 sq.ft., the showroom stocks diamond jewellery in gold and silver. The brand plans to open five more franchise stores on high streets or malls in the next one year and is currently under negotiation with a franchisee in Delhi for its next store.

Anaira’s is also in talks with established retail players such as Shoppers Stop to showcase its diamond jewellery. The brand plans to tie-up with a minimum of 500 retailers in the next 5 years across India. It already sells jewellery in the country through distributors.

Commenting on the occasion, Nishu Tripathi, Director, Anaira’s, said: “I am very excited with the launch of our first standalone store in Delhi. We are currently supplying to 15 MBOs in Delhi. Anaira’s is a one-stop-shop jewellery destination offering a wide range of exclusive diamond jewellery. Our aim is to reach out to a larger audience with affordable diamond jewellery for all occasions.”

According to Tripathi, the franchisee would be required to make a minimum investment of Rs 30 to Rs 40 lakh. Anaira’s is initially looking at Northern India for retail expansion. The available jewellery in the outlet is priced from Rs 5,000 to Rs 10 lakh. The brand will offer inaugural discounts from 15-30 percent.

The targeted customers of the brand include kids, teenagers, and working women. It has also tied up with loyalty management companies for online sales. Tripathi stated that Anaira’s is expecting a 70 to 80 percent growth over the last one year.

Anaira’s Jewels was established in 2010. Currently, it sells jewellery through retailers in Delhi, Ghaziabad, and Patna. The company plans to be present in Indore, Jalandhar, and Chandigarh (North and Central India) in the near future.

Latest News

Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...