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Spring Air India opens specialty mattress store in Mumbai

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US-based mattress and pillow manufacturer, marketer and distributor has opened its first exclusive specialty mattress store in Mumbai at Galleria Mall, Powai. Spread over 200 sq.ft., the outlet stocks mattress and bedding products including Europedic, Orthopedic, Comfort Rest, Nature Rest, Protect-A-Bed and other accessories including premium pillows. The move comes as a part of company’s recently announced Rs 500 crore investment plan in the country.

Commenting on the foray into the Mumbai market, Ashok Sharma, CEO, Spring Air- Middle-East and Indian Sub Continent, said: “Spring Air is one of the worldwide leaders in the spring mattress, premium mattress and pillow category. We’re one of the leaders in a $20 bn global mattress and pillow market. And indeed, we are already one of the largest brands of mattress in the world. I am pleased to announce the launch of our new outlet at Powai to serve our valuable customers in Mumbai. Spring Air’s entire collection including Europedic, Comfort Rest and Orthomedical have been developed through extensive research and a deep understanding of what Indian consumers want most in a mattress – luxury and support, without the problems they experience with traditional coir or cotton mattresses.”

Spring Air plans to open100 retail outlets across India by 2015. The company also plans to set up two manufacturing units at Mumbai and Kolkata.

Founded in 1926 in USA, Spring Air Bedding claims to be one of the oldest companies in the bedding industry. According to the company officials, its products are equipped with NASA technology and currently sold in over 40 countries under the Spring Air brand name.

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