Home Retail Italian sportswear brand Fila targets retail revenue worth Rs 150 cr this...

    Italian sportswear brand Fila targets retail revenue worth Rs 150 cr this fiscal


    Italian sportswear brand Fila is targeting to become a Rs 150 crore company this fiscal as compared to Rs 120 crore revenue earned in 2011-2012. Fila also plans to open 100 exclusive stores in next 3 years through franchise route mainly in high streets or malls. In the current year, the brand will open 25-30 stores basically in metros followed by mini metros.

    Speaking on the sidelines of Fila announcing Virendra Sehwag as its first brand ambassador in India, Rajiv Bajaj, CEO, Fila India, said: “The sportswear market is growing at 20 percent per annum. At retail level, the market is estimated around Rs 3,000-4,000 crore. Fila expects to grow 30-35 percent this fiscal. We will be advertising online, in print, and on television. The brand spends 6-8 percent of its total revenues on advertising and marketing. The Indian youth in the age group of 18-25 years will be the targeted customers in the country. We will also make cricket gear in the coming few months.”

    He further added that a franchisee would be required to invest Rs 20-30 lakh depending on the location and should have an area of 800-1,000 sq.ft.

    The brand introduced its footwear, apparel, and accessories in India in 2010. It is currently present in over 1,800 multi-brand retail outlets and has 35 exclusive stores in India. In 3 years, the brand plans to take the number of multi-brand retail outlets to 2,500.

    -Tripti Bisht