Disney Consumer Products and IPL team Mumbai Indians have launched “Mickey Cricket” merchandise offering apparel, accessories, footwear, stationary, home décor, and toys for kids between 4 and 14 years. The collection will be available across India at stores such as Reliance Trends and Hyper City and online at www.shopatdisney.in and www.mumbaiindians.com.
Speaking on the occasion, Roshini Bakshi, Vice President, Consumer Products and Retail, the Walt Disney Company (India), said: “Creating memorable experiences for kids and families is at the heart of everything we do at Disney. India is a cricket crazy nation and the popularity of Mumbai Indians is unmatched. We are excited to bring our India fans this opportunity to experience the most celebrated sport in the country with their favourite characters Mickey and friends in fun clothing avatar.”
Disney will also run a promotion titled “Scratch it!” during this IPL season to offer cricket fans to meet Mumbai Indians players, win free tickets to matches, and take “Mickey Cricket” merchandise home.
Disney Consumer Products is a part of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home décor, and books and magazines to foods and beverages, stationery, electronics, and fine art. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Currently, Disney Consumer Products India works with over 85 licensees offering Disney branded products at retail outlets and through e-commerce.
Mumbai Indians is the Mumbai-based IPL franchise owned by IndiaWin Sports, a group company of Reliance Industries.