Home Common Online retail innovation thrives on fashion and lifestyle category, say panelists

Online retail innovation thrives on fashion and lifestyle category, say panelists

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Year 2012 will see e-commerce ventures in the country consolidate their growth story of the last couple of months, the opening session at the second day of the India Fashion Forum, being held in Mumbai said.

However, to truly gain critical mass it is imperative that the eco-system in e-commerce evolves to remove consumer anxiety, the speakers stressed at the session on ‘Ecommerce and online retailing’.

“The consumer is evolving. E-commerce ventures need to build processes and leverage on it,” the six-member panel moderated by Rajiv Prakash, a venture partner in e-commerce and consumer businesses said.

The panelists were unanimous that the fashion and lifestyle category has been the playground for online innovation. And as Manmohan Agarwal of Yebhi.com said, the bigger picture in terms of e-com in the country, is yet to unveil itself.

-Images Bureau