Lifestyle brand Esprit opens boutique in Pune

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Esprit, a lifestyle brand, has opened its first “Esprit Time and Jewel” stand-alone boutique store in Pune at Pacific Mall. Spread over 150 sq.ft., the store retails Esprit Timewear, Edc by Esprit, Esprit Collection, and Esprit Jewels.

The Esprit Collection range starts from Rs 7,000 to 20,000 while Edc by Esprit is priced between Rs 2,000 and 5,000. Esprit Timewear costs Rs. 3,000 to 10,00 and Esprit jewels is priced from Rs 2,000 to 5,000.

Speaking on the occasion, Biren Vaidya, Managing Director, Rose Group of Companies, said: “Pune has fast become one of the leading retail destination cities in the country, owing to its right demographic mix of young, fashion forward and ever increasing aspirational section of society. The city offers the perfect retail landscape and that explains the entry of some of the leading luxury and fashion brands. Today, we feel, we are ready to take the next leap of having dedicated shopping zones for not just fashion apparel but also for fashion watches and jewelry – Esprit Time and Jewels is an answer to that need. Esprit Timewear as a fashion alternative was something the group managed to create. ”

The exclusive marketing and distribution rights for Esprit Timewear are with Egana India and the company has plans to open 25 more Esprit Time and Jewel boutique stores in the next two years. Immediate cities where Esprit Time and Jewel boutiques will come up include Mumbai, Bangalore, and Delhi.

-IndiaRetailing Bureau

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