Trendy Divva, a women apparel Indian fashion brand, plans to open more than 10 stores across the country by this year end. The company will scale-up its exclusive brand outlets and franchisee stores across India, concentrating on metros and tier II cities to reach the target market.
Commenting on the expansion plans, Gurprit Singh Sawhney, promoter of Trendy Divva, said: "By Dec’11 we will have stores in DLF Promenade, Vasant Kunj, Moments Mall-Kirti Nagar and Raipur- Treasure Island Mall. We will also open up a store in Gurgaon, hopefully by this year end only. Year 2012 will be a very important for Trendy Divva, as we plan to have a pan India expansion and intend to open another 10 stores in cities, namely, Noida, Mumbai, Pune, Bangalore, Hyderabad, Chennai, Kolkatta, Ahmedabad, Surat, Jaipur, Lucknow, Indore, Chandigarh, Ludhiana, Jalandhar, and other major metros as well as tier I and II cities for our franchise stores."
Sawhney added: "We will also launch an up-market brand catering to niche segment of the society. Our new brand will have exclusive couture range for our high end consumers who are looking for something new and exclusive for all occasions."
The company has a current growth of 167 percent. Trendy Divva already has five stores in Delhi and is positioning itself for long-term growth across India in the coming years.