Bharti Retail, a wholly owned subsidiary of Bharti Enterprise, has opened a new store format, easyday Hyper, at Magnet Malls, Bhandup, Mumbai. This is Bharti Retail’s first store in West India. Spread over 60,000 sq.ft., the outlet stocks over 20,000 products displaying 475 new items, including personal care products, stationery, household articles, hosiery items and daily-need groceries. The new store also has a section called ‘Baby World.’
Speaking on the occasion, Andrew Levermore, Chief Operating Officer, Bharti Retail, said: "We are delighted to cross two significant milestones today: Our entry into West India and the launch of a new format – our full line hypermarket under the easyday brand called ‘easyday Hyper’ here. Mumbai is the business center of India and it is only appropriate for us to launch easyday Hyper in this vibrant city. We are optimistic that this store will be as well received as our stores in North, Central and South India. We believe that the store will help Mumbaikars live better by saving them money and offering them a wide range of quality goods at consistently low prices."
easyday, easyday Markets and easyday Hyper stores are owned and operated by Bharti Retail. Currently, the company has 140 ‘easyday’ stores, 13 ‘easyday Market’ outlets and 1 ‘easyday Hyper’ store.