Van Heusen, a corporate fashion brand, has opened a flagship store in Ambience Mall, Vasant Kunj, Delhi. Inaugrated by John Abraham, the new outlet houses brands such as Van Heusen, VDOT, Van Heusen Woman, Van Heusen Sport and a separate lounge showcasing a collection of suits and blazers. This is the brand’s twenty-ninth store in the city.
The event also saw the unveiling of a new retail identity of the brand, designed by German Design Consultants, Blocher and Blocher.
Speaking on the occasion, Ajay Ramachandran, Brand Head, Van Heusen, said: “We are happy to launch our flagship store in Delhi and would like to dedicate this store to the fashionable and sophisticated city of Delhi. The showroom will offer one of the finest merchandise from all our segments for all the smart and stylish consumers. The brand is also excited to unveil its new retail identity and looks forward to continued love and affection from our consumers across the capital and the nation.”
Van Heusen entered India in 1990 and is a global dress shirt brand. It is a lifestyle brand for men, women and youth.