Mega firms plan big for Onam

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With Onam hardly a month away and the demand for white goods increasing, leading manufacturers have started coming out with new ranges of products and festival offers.

Major companies are targeting an Onam business of more than Rs 600 crore, a roughly 20-25 per cent rise over last year. Sony, Samsung, Godrej, etc, have already begun campaigns.

Samsung India is eyeing festival sales of Rs 250 crore this season with its range of TVs, audio systems and cameras. Company vice-president Rajkumar Rishi said this was a 25 per cent jump over last year. Overall sales for the fiscal were expected to be more than Rs 525 crore, he said.

Sony India is expecting a sale of Rs 110 crore between mid-July and September. This would be a more than 40 per cent jump over last Onam season. Its range includes TVs, cameras, handycams, music systems and laptops.

Godrej has set a target of Rs 75-85 crore. This would be around double last year’s sales, company vice-president Ramesh C. said.

The other players in the sector are expected to announce gifts and festival offers in the coming days. The trade here expects the turnover to go up, especially in a market where white goods are replaced frequently.

For the industry, Onam is the first of the festival seasons of the year to be followed by Ramzan and Diwali. Hence, it gives manufacturers an indication of festival sale prospects.
It is on the basis of Onam sales that campaigns for following festival markets are decided.

Source – Deccan Chronicle

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