Home Beauty & Wellness ITC makes a foray into the men grooming segment

ITC makes a foray into the men grooming segment


ITC’s personal care brand, has recently launched the Aqua Pulse Shower Gel and Bathing Bar exclusively for men in India. The range is enriched with extracts of blue lotus and sea minerals to form a part of the unique Active Defense Complex that protects the skin against microbes.

“We are delighted to present a unique bathing care range exclusively designed for men in India. The aspirations and requirements of today’s male consumer is continuously evolving. They are becoming more discerning for themselves. In an evolving trend in India, men are beginning to look at value propositions created specifically for them. This range for men reinforces ITC’s commitment to quality and creating hallmarks of excellence,” says , Head of Marketing, Personal Care
Products Business, .

The Fiama Di Wills Aqua Pulse range has been launched in select metros and will soon be extended to other cities in India.