Global expert in salon hair colour, Wella Professionals is launching a high-performance Care & Styling line consisting of 46 products that merge innovative technology and premium ingredients. The collections are easy to navigate and can be customized for specific hair needs, so women can express their individual sense of style, not only through hair colour and cut at the salon, but also through sensorial care and styling at home. Actress Rebecca Romijn has partnered with Wella to launch the new Care & Styling collections and open Wella’s first North American flagship salon at Pipino 57 in New York City. In celebration, Wella Professionals will also make a donation to American Red Cross Japan Relief.
“I’m thrilled to be partner with Wella!” says Rebecca Romijn. “As a busy working mom, I’m always looking for beauty solutions that are enjoyable to use – smell and feel great – and deliver results for a fashionable, but not overdone look. My favorite products from the new Wella collections are Brilliance Treatment and Ocean Spritz. The collections are easy to use and help keep my hair gorgeous looking every day,” she added
On May 17, Rebecca Romijn joined celebrity stylist and renowned hair entrepreneur, Ric Pipino. “I’m a long-time Wella Professionals fan and user, carrying everything from the customised colour bar to Wella’s new Care & Styling collections that cater to both the artistic expertise of the professional, and the everyday styling necessity of the clients,” says Pipino.