Home Beauty & Wellness Wipro Consumer looks to buy personal care brands

Wipro Consumer looks to buy personal care brands


Wipro’s FMCG division, and Lighting (), is on the look out for any “suitable” personal care product brands to expand its brand portfolio further. “We are studying different product categories and evaluating various brands for acquisition in this segment. It’s, in fact, a constant exercise at Wipro,” said , President, WCCL.

Wipro consumer arm buys Chinese personal care firm
The acquisition includes personal care brands of the Chinese fast moving consumer goods (FMCG) firm such as Enear, Zici and Vcnic and fabric care brands Pahnli and Sunew

Besides, he said that the company is also planning to extend the brand for newer category – body lotion. “We are exploring the possibility of launching a range of body lotions from the portfolio,” he said. Wipro acquired the personal care brand from UK-based Lornamead Group for Rs 214 crore in 2009. The company currently sells soaps, deodorants, talcum powders, aftershave lotions and shaving cream under the brand in India.

The brand has outperformed the company’s expectations with more than 50 per cent of sales coming from deodorants.

Source: www.thehindubusinessline.com