British personal care brand, The Body Shop has roped in actress Dia Mirza as the ambassador for India to represent their latest range – Moisture White™ Shiso. A collection of skincare brightening products containing the power of shiso to help achieve fairer, clear-looking skin and uniform skin tone with a translucent complexion, the range is specifically designed for the Indian market.
“India is one of the fastest growing markets for us. To reach out to new customers we are adapting ourselves in every way ethically possible. We are thrilled to appoint Dia as the face of The Body Shop India as she embodies everything that the brand stands for – natural beauty with a deep respect for the people and the environment. We anticipate a successful working relationship together and we are confident that Dia will portray excellently skincare, haircare and make-up ranges that The Body Shop is renowned for,” said David Smith,The Body Shop®, Asia Pacific Managing Director.
Speaking on the occasion, Dia Mirza said, “This is a real honor for me and I am very excited to be associated with this wonderful and inspiring brand. For as long as I can remember I have been using The Body Shop Range of products. I love The Body Shop products especially the Body Butters, but my particular favorite is The Body Shop® High Shine Lip Treatment. I was later told by the company that the ingredients come from The Body Shop Community Fair Trade program which benefits a number of women and supports them in their livelihood. This really touched me and I love the way The Body Shop tries to benefit human communities in every possible way.
The Body Shop India has a very important market with 65 stores in 25 cities in the country. By 2014, company targets to open 150 stores.