Home Beauty & Wellness Dabur Acquires ‘30-Plus’ Brand From Ajanta Pharma

Dabur Acquires ‘30-Plus’ Brand From Ajanta Pharma


India’s leading Ayurvedic and Natural Health Care Company, Dabur India Limited has signed an agreement with Mumbai-based Ajanta Pharma Limited to acquire Ajanta’s over-the-counter energizer brand ’30-Plus’.

Dabur India Q2 net profit up 5 per cent at Rs 357 cr
Dabur India's standalone net profit for Q2 saw a 17.7 per cent growth during the quarter at Rs 268.7 crore, up from previous year's Rs 228.20 crore

“We are very happy to announce the acquisition of ’30-Plus’ brand. For every acquisition that we make, we look at synergies which can complement Dabur’s existing portfolio. The acquisition of ’30-Plus’ is part of an aggressive strategy to build capability on the OTC health care business and I am confident that this transaction will helps us in our endeavor to further strengthen our portfolio in this category,” said P. D. Narang, Group Director, Dabur India Ltd.

30-Plus, launched in 1990 as an herbal energizer capsule, was a key brand for Ajanta Pharmaceuticals. Endorsed by Bollywood veterans like Jeetendra, it was positioned as an energizing capsule for thirty-plus males and was an instant hit among consumers in India.