Luxury cafe chain CremeBrew Le Cafe has made its entry into the Indian market with an outlet at MGF Metropolitan Mall in Delhi. With this launch, CremeBrew promises to bring to India its signature ‘casual luxury’ feel and large menu options, a respite from run-of-the-mill coffee chains.
Part of Formula One Coffee Co Pvt Ltd, CremeBrew is launched in association with product partners Bristot Caffe Italy and IBC USA to bring to the Indian market truly international products in ‘premier European coffee’ and ice blended cold beverages called ‘Frappizo’.
Kushalah Bucktowar, director, Indian operations, says, “Our international Frappizo blends are only 200 calories and are rich in flavour and taste in contrast to what Indian customers have been fed by various chains of ice-cream blended frappes that count over 1,000 calories and still you are really drinking blended ice cream with chocolate.”
–IndiaRetailing Bureau
