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Vision Express strengthens national retail presence

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Vision Express, the 50-50 joint venture between Reliance Retail and GrandVision BV, has reached another landmark in the eyewear business by launching its 103rd store. Located at MG Road in Bangalore, the new store offers a wide range of eyewear products and accessories matching contemporary style and fashion in a world-class ambience.

Launching the 103rd Vision Express store, Bijou Kurien, president & chief executive, lifestyle, Reliance Retail Ltd, said, “It is a proud moment for all of us. Vision Express has been providing shoppers across India with high-quality eyewear products and services at India’s lowest prices.”

Guillaume Brouwet, CEO, Vision Express, added, “The launch of our 103rd store is an extension of our aggressive retail roll-out strategy, which has helped us expand at this great pace within a very short period of time. We are delighted to extend the international and superior shopping experience at India’s lowest prices of Vision Express to many more customers in Bangalore.”

Having embarked on the retail journey in December 2008, Vision Express has been changing the landscape of the eyewear retail industry in India by opening world-class optical stores across 25 cities.

GrandVision BV is a leading worldwide optical retailer with various retail companies and formats. As of December 2010, it has 4,000 stores in 40 countries. In addition to its own stores, GrandVision operates master and individual franchises as well as joint ventures in several countries.

– IndiaRetailing Bureau

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