Fem, the leading beauty brand from Dabur, announced Sonakshi Sinha, Bollywood actor, as its new brand ambassador.
Says Dabur India Ltd. Executive Vice President-marketing (Personal Care) Vikas Mittal, “Fem has been the pioneer in the bleach category in India for more than two decades now and enjoys over 55 percent share of the bleach market. The brand Fem personifies attributes like youthful, contemporary, aspirational, confident and expertise. The face of the brand that lives up to these attributes is the cine celebrity Sonakshi Sinha, who clearly epitomizes Fem’s personality. Sonakshi imparts mass appeal, youthfulness and a spirit of achievement to the brand.”
Sonakshi Sinha on her association with the brand said, “Like every Indian, I have been associated with Dabur for years now as a consumer. So, it gives me great pleasure to be associated with a large beauty brand with a stature of Fem and be the face for the brand, the most trusted bleach brand and a product that I myself use. According to me, Fem is a brand that celebrates women. And what better way could I have marked 100th International Women’s Day but by becoming the face of Fem on this day.”