Home Retail HomeShop18 launches next-gen e-commerce portal

    HomeShop18 launches next-gen e-commerce portal


    Home shopping channel HomeShop18 has unveiled its next generation e-commerce portal, homeshop18.com. The new website promises to deliver a superior shopping experience, armed with high-end technology infrastructure, improved search and browsing and a great product catalogue with new launches and exciting offers.

    As its marketing strategy, HomeShop18 has tied up with social media platforms and top online companies like Google, Yahoo, Bing, Facebook, LinkedIn, You Tube and various other online shopping sites. The new look and technology upgrade have been the focus areas for its e-commerce business to support the expanding product range, categories and the growing traffic on the website.

    HomeShop18 has also announced investments in a dedicated call centre to support its e-commerce business.

    Currently, the portal offers around 1,00,000 SKUs from electronics to apparel, home & kitchen products, jewellery, health & beauty, mobiles, occasional gifting and a wide collection of books, music and movies. It currently retails over 450 brands from 20+ categories and delivers across 3,000 towns and cities.

    Unveiling the e-commerce portal, Sundeep Malhotra, CEO, HomeShop18, said,“Online shopping (excluding travel) is a Rs.800-900 crore market today and is expected to grow rapidly. Keeping with the pace, we are pleased to present our customers with the next-generation online shopping experience. We are looking at e-commerce market aggressively and aim to be a leading player in the industry.”

    “We have designed our website to support the growth in business and traffic as we expand our product line and engage with global audience. Currently, we have over half-a-million unique visitors per month and this will multiply in the times to come,” added Malhotra.

    – IndiaRetailing Bureau