Model and actress, Aimme Mullins has been announced the new global brand ambassador for L’Oréal Paris. “The L’Oréal Paris icons are among the most beautiful women in the world. I am very honoured to be joining this family. “Because I’m worth it” tagline means a lot to me. Beauty is not skin-deep; it can be a means of self-affirmation, a true indicator of personality and confidence,” said Aimee. She joins the L’Oréal Paris family, which already includes Jennifer Lopez, Beyoncé Knowles, Rachel Weisz, Gwen Stefani, Gerard Butler, Freida Pinto, Diane Kruger, Aishwarya Rai Bacchan and Patrick Dempsey. “Aimee perfectly embodies the L’Oréal woman. Sublime, charismatic, strong. Her life is extraordinary in all meanings possible,” says Cyril Chapuy, Global Brand President, L’Oréal Paris.