ALDI debuts in New York

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Discount supermarket chain ALDI has opened its first store in New York City at 61-11 Junction Blvd in Rego Park.

“ALDI will continue to offer its same incredibly low prices every single day,” says Bruce Persohn, divisional vice-president for South Windsor, ALDI.

The retailer says the store will offer select brands at prices that are up to 45 percent less than other New York City traditional grocers. In addition, ALDI is bringing its standard store floor plan to Queens, including eight-ft-wide aisles that give customers more room to shop than in a typical New York City grocery store.

“At ALDI, everything we do is designed with one goal in mind – to help customers stretch their grocery dollars. We provide great quality products and low prices every day that our shoppers have come to know and count on,” Persohn says.

Customers can expect to find more than 1,400 most frequently purchased items sold under ALDI select brands. A model of efficiency, ALDI eliminates overhead costs by offering smart, efficient practices, such as merchandising its products in open carton displays and encouraging customers to bring their own shopping bags.

ALDI also saves shoppers money by keeping its stores open during prime shopping times. “People really discover the ALDI difference when they try our ALDI select brands and find honest to goodness savings,” Persohn says, adding, “the quality, taste and satisfaction are always double guaranteed at ALDI. If for any reason a customer is not 100 percent satisfied with any product, we’ll replace it and refund their money.”

This is the first of three grocery stores the company plans to open in the area, including new locations in the Bronx and Bay Shore areas.

-IndiaRetailing Bureau

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