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Sephora to sell The Body Shop products

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The Body Shop has announced that it has developed exclusive skin and body care items for French cosmetic retailer Sephora, which will roll out to 170 of the retailer’s 230 doors in the first week of March. The deal is designed to supply Sephora with a natural and eco-minded skincare brand while offering The Body Shop an expanded distribution outside of its own 300 U.S.-based doors.

“I find so much opportunity to learn from a good working partner,” said Phil Kowalczyk, president of the Americas, The Body Shop. “The conclusion is this is a win-win both for Sephora and The Body Shop customer,” the latter of whom had been expressing a desire for more access to the brand.

Sharon Rothstein, Sephora’s senior vice president of marketing, said The Body Shop’s brand story and heritage was appealing, as it “provides an opportunity to offer clients more breadth of assortment and value offering in bath-body and facial skin care.”

source: www.wwd.com