Home Beauty & Wellness Niche skincare brand Nude now part of LVMH

Niche skincare brand Nude now part of LVMH


Global luxury giant Louis Vuitton Moët Hennessy () in a venture to gain greater marketshare has acquired Nude – the niche skincare brand. A four year old brand, will own 70 percent of it, while the current shareholders own 30 percent. , group managing director of LVMH, stated, “We believe Nude will be a global luxury skincare brand and are excited to work with Ali, Bryan and the team that they have built around them.” Products in the line range from the $14 Nude Lips balm to the $92 Advanced Cellular Renewal Serum, with many items hovering at $60. Nude executives would not comment on sales, but industry sources said the line of less than 20 products generates between $3 million and $4 million in revenues. Nude is the second skincare acquisition for LVMH this month, the first being , a luxury botanical brand.

Source: http://www.wwd.com