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    Yum! gets restructured

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    Yum! Restaurants International (YRI), restaurant company which owns the brands Pizza Hut, KFC, and Taco Bell in India, has recently announced the realignment of management for their brands in the Indian subcontinent to fuel its future expansion plans.

    According to the new arrangement, Unnat Varma, director of marketing at KFC, will move to Taco Bell as general manager. In his new role, Varma will provide strategic thought leadership to the expansion of Taco Bell in the country and develop a scalable model for expansion.

    A new brand vertical for has been created for PHD Pizza Hut Delivery (PHD), with a dedicated team, to be headed by Ashok Bajpai – former GM at Taco Bell. In his new role, Bajpai will bring forth his strong experience to establish PHD as a leading player in the home delivery segment in India. Meanwhile, Dhruv Kaul, business head at PHD, will take over his new role as head of marketing at KFC.

    In the new roles, Bajpai and Varma will continue reporting to Niren Chaudhary, MD, YRI (India), while Kaul will report to Sandeep Kataria, chief marketing officer (CMO) at YRI (India).

    Speaking on the new assignments, Chaudhary said, “India, an important market for us, is growing at a fast rate. The extremely talented leadership behind Yum! Brands has been instrumental in driving this growth and success in the last few years. It gives me great pleasure to announce the internal restructuring at Yum! Brands and believe that the move supports our overall growth plans in the Indian subcontinent.”

    Currently, India has about 150 KFC outlets, 200 Pizza Huts and Pizza Hut Delivery outlets and three Taco Bell restaurants.

    IndiaRetailing Bureau