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Forevermark forays into India

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Forevermark, a diamond brand from De Beers, has recently forayed into the Indian market. It is currently available in Bangalore and will soon be launched in other cities, the company said in a statement.

For the Bangalore market, Forevermark has tied up with jewellers such as TBZ, CKC and Das. Over the next few months, the brand plans to partner with jewellers in other cities, including Mumbai, Delhi, Chennai and Hyderabad, to expand its presence across India.

Stephen Lussier, CEO, Forevermark, said, “In two years since the launch, Forevermark has expanded into 350 doors and achieved more than $200 million retail sales. Given the overwhelming response to our launch in China, Hong Kong and Japan, we are delighted to launch in India, a market that is of significant importance to us.”

Forevermark, he further said, is a diamond brand that will offer Indian diamond purchasers, quality, integrity and inspiration.

– IndiaRetailing Bureau

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