Unilever enters partnership with Bioleap

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The Anglo-Dutch consumer goods giant, Unilever, has entered into a partnership with BioLeap, a New Jersey-based company that undertakes molecular design for product development, to work on products related to ‘the core biology of ageing’.

The collaboration is designed to develop “health-enhancing products”. Geneviève Berger, Chief Research and Development Officer, Unilever noted, “I see the benefit of this collaboration with BioLeap being the development of superior products across a number of categories and exclusivity that will potentially give us a competitive advantage in the marketplace.”

Unilever owns personal care brands such as Dove, Pond’s and Sunsilk, along with food brands such as Ben & Jerry’s and Magnum.

Posted on: 14.1.2011
Source: www.wwd.com

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