Home Retail Arvind Ltd ties up with Iconix for Mossimo brand

    Arvind Ltd ties up with Iconix for Mossimo brand


    Arvind Ltd has entered into a long-term Direct-to-Retail (DTR) licence with Iconix Brand Group Inc for its Mossimo brand. Under the agreement signed recently, the multi-faceted wholesaler, retailer and distributor will hold the exclusive multi-year licence to manufacture and distribute Mossimo apparel and accessories across India.

    Arvind Limited launches its ready-to-wear brand
    he brand consists of products which offers athletic leisure as a trend along with a technologically enabled bi-stretch super light outwears in both formal and ceremonial categories

    Projected to be launched in India this year, the Mossimo brand will be available at all 170 stores owned or franchised by Arvind, which plans to expand its retail network to 500 stores by 2014.

    Calling India an exciting new frontier for Iconix, Neil Cole, chairman and CEO, Iconix, said, “India’s growing middle class has a preference for American brands and retail outlets are quickly developing, making this a prime time for our expansion into the market.”

    – IndiaRetailing Bureau